Brand Palette Generator
Generate a complete brand palette — primary, secondary, accent, neutrals and status colors — from one seed color. Pick a seed color or roll an industry-tuned suggestion.
Theme tokens
Frequently asked questions
How is the theme generated?
Your seed color is analyzed in HSL, then the generator derives hover states, a rotated secondary, a complementary accent, tinted neutrals and standard status colors — a complete, coherent token set.
Can I generate dark mode too?
Yes — switch the mode selector to Dark and every token (background, surface, border, text) regenerates for dark UI while keeping your brand hue.
How do I export the theme?
Download as CSS variables or JSON, or copy individual tokens. Pair with the Developer Export tool for Swift, Flutter, Kotlin and more.
What makes a good brand color?
Distinctiveness in your category, reproducibility across media and accessible contrast. See our color psychology pages for hue-by-hue guidance.