Color Psychology

What each color communicates — and how to use it in branding, marketing and interface design.

Energy, urgency, passion — the most attention-grabbing hue.

Trust, calm, competence — the world's favorite color.

Growth, health, money, sustainability.

Optimism, attention, warmth — powerful in small doses.

Friendly energy, affordability, appetite, action.

Creativity, luxury, imagination, spirituality.

Power, elegance, sophistication, authority.

Simplicity, cleanliness, space, modern minimalism.

Neutrality, balance, professionalism, quiet structure.

Playfulness, compassion, modern boldness.

Earthiness, reliability, craft, warmth.

Luxury, achievement, warmth, timeless value.

Modernity, precision, technology, understated prestige.